The No-Nonsense Guide to Making Money From Blogging

So you want to make money from blogging eh? Well read on…

Blogging is one of the most popular ways of making real money on the internet today. There are thousands of amateur writers all over the world with a passion for any number of subjects and the desire to share their knowledge with the rest of the world.

The great thing about starting a blog is that you don’t need to have an expensive website or a team of staff to write your articles. You can begin writing from the comfort of your own home, in your spare time and have a great looking blog up and running within a few hours. It doesn’t even cost that much, and there’s an entire online community of fellow bloggers waiting to answer any questions you might have. Below are some tips for starting your own blog and making it a success.

  • Create a free blog

To start your career as a blogger, you first need to decide on a platform and build content onto it. There are several blogging platforms out there but if you’re in the least bit serious about making money from a blog then I recommend you use WordPress. The actual WordPress software is free but you’ll have to pay a domain provider to register the name you’ve chosen for your blog, and you’ll have to pay a hosting company to host your blog on their servers.

My own blog is hosted by Siteground, who I’ve found to have excellent customer support services. I guarantee that if you’ve never started a blog before then you’ll have a lot of technical questions when your first start out, so choosing a hosting provider that can answer your queries promptly is of the utmost importance.

Once your domain name is registered you can request your hosting company to install WordPress for you. At that point the framework for your blog is complete but the real work is just beginning…

  • Write and post articles

This is the nuts and bolts of your online blogging presence. Content is everything with a blog and not only must you write well presented, insightful and entertaining posts, but you must keep writing them on a regular basis. You have to focus on a particular niche and be fully conversant with that niche before you start writing. It’s no good deciding one day to write about Football when you know absolutely nothing about the subject, because your readers will see through you instantly and move onto something else.

You can write and post articles on a daily basis but try not to exhaust the extent of your knowledge within the first few weeks. You want to entertain your followers but you also want to keep them coming back for new content. If you start regurgitating the same old ideas then you’ll find that your fan base diminishes very quickly. But most importantly, you have to make sure you write quality content that will keep readers coming back time and time again.

  • Monetise the blog

Now this is the important bit! It’s all very well having a great blog with loads of followers, but if you’re not earning anything from it then at the very least you’ll be losing money from hosting and domain fees. There are several ways of monetising your platform.

You can use advertising programs such as Google Adsense which direct advertising content onto your blog which is controlled by Google. The idea is that readers will see these ads, click on them, and you’ll make money from each click. The reality is that the amount you make from each click is minuscule, so unless you have a huge following you won’t make any decent returns.

The second negative is that you lose control of the adverts that are displayed on your website as you’re handing control over to Google. I recommend you do some research on the internet and speak to some fellow bloggers before you decide to go down this route.

Make even more money blogging through affiliate schemes

You can also use several affiliate programs that are widely advertised throughout the internet. Affiliate programs allow you to sign up and then place a banner or some other advertisement onto your blog that directs readers back to the affiliate company. If the reader then goes on to make a purchase you’ll earn a percentage of the money that the reader has spent.

Affiliate marketing can be very lucrative if done right, and probably one of the best to work with is Amazon. They have their own affiliate marketing program which is easy to set up and provides you with a wide selection of pre-configured ads that require no prior knowledge of HTML. You simply cut and paste the code they provide into a widget somewhere on your site and wait for the first payment to come rolling in. Do a search for Amazon affiliates and take a read of their FAQs, where they explain the entire process to you.

Another option for making money with your blog is to sell your personal products on the site. Most likely your blog will revolve around you providing information to your readers about your chosen niche via a series of articles. It makes sense therefore to take this one step further and collate all your articles into an eBook. It’s actually not as difficult as it sounds, and yet again Amazon leads the pack when it comes to publishing your own eBooks.

The great thing about having a blog is that you can then cross promote your book via the blog, and your blog via the book. If you’ve got great content then your readers will likely head on over to the other platform to check out the rest of your content.

  • Promote your blog regularly

This really can’t be stressed enough, but if you want your blog to become a big success then you need to promote it regularly. It’s actually quite easy to do so these days with such prolific social sharing sites as Facebook and Twitter within a few mouse clicks away.

Initially you should set up accounts for these sites and then add social sharing buttons onto each article that you post. Your post will then instantly appear in your Facebook and Twitter feeds, and hopefully your social media followers will click back onto your blog to read the fascinating article you’ve just posted.

Alternatively you can pay a small fee to most social networking sites who will then promote your post above all others for a time. This can be a fantastic way to get your content known amongst the millions of  users that log onto social media sites every day. And the more popular your site becomes, the more money you can earn from it.

  • Work smart

Blogging is all about working smart. You need to focus on generating traffic to your site and you need to tell people about the products you’re marketing. Use every tool at your disposal in order to achieve this such as social networking, cross promotion with another product you’ve created and paid advertising.

Start commenting on fellow bloggers articles with your own thoughts and opinions. Join forums that are dedicated to your niche and build a reputation as something of an expert in your field. Write guest pieces on fellow bloggers sites and allow them to guest write on yours. Get yourself out there and become the person everyone goes to when they have a question about your niche. The greater the traffic you have coming to your blog, the greater the opportunities for making money from it.

I hope these tips have been useful, but if you have any of your own to add then please leave a comment in the comments section below.


Personal finance blogger who's fanatical about financial freedom, investing and making money in the UK

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